More recently the concept was re-introduced to popular culture through various self-help books as Pam Young and Peggy Jones' 1977 book Sidetracked Home Executives: From Pig-Pen to Paradise, FlyLady Marla Ciley, Chris Crouch's book Getting Organized, David Allen's 2002 book Getting Things Done and Merlin Mann's website 43 Folders, whose name comes from one popular method for maintaining a tickler file.
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In 2010, Benjamin started 5by5 Studios, a podcast production outlet that currently produces nineteen shows, including several co-hosted shows such as Back to Work with Merlin Mann and The Ihnatko Almanac with Andy Ihnatko.