As a reporter for Forbes, Noer worked on the Forbes 400 list, and in 1996 was the founding managing editor of Forbes.com.
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After returning to Forbes.com, he helped create the Forbes Fictional 15, for which he wrote a satiric look at the business practices of Santa Claus.
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In a piece written by Adam Penenberg under Noer's tenure, the site uncovered the journalistic fraud of New Republic reporter Stephen Glass, a scoop that is widely considered a landmark moment for internet journalism and inspired the 2003 film Shattered Glass.
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