It was first used to describe the offensive attack of the then-Chicago Cardinals in 1947 after an unprecedented amount of money by Cardinals owner Charles Bidwill lured several of the day's top players to the team.
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Violet's first season as owner saw the Cardinals, led by the "Dream Backfield" of Paul Christman, Pat Harder, Marshall Goldberg, and Charley Trippi, defeat the Philadelphia Eagles for the franchise's first undisputed league championship.
This would be the most celebrated year in Cardinals history as the team went 9-3, beating Philadelphia in the championship game 28-21 with their "Million-Dollar Backfield", which included quarterback Paul Christman, halfback Charley Trippi, halfback Elmer Angsman, and fullback Pat Harder, piling up 282 rushing yards.