Mizlou produced the first "live" coast to coast satellite feed, a New York Cosmos soccer game from San Jose, CA to WOR-TV in New York in the late '70s.
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However, because bowl games operate outside the control of the NCAA, ESPN was able to air the 1982 Independence Bowl between Kansas State and Wisconsin live (through a simulcast with the Mizlou Television Network) – the first live football game televised on ESPN.
After being rebuffed by ABC, NBC, and CBS, he turned to Vic Piano, founder of the Mizlou Television Network, then a fledgling independent TV network.
Benjamin also did work for Mizlou Television Network for their NASCAR coverage, and for SportsChannel in 1990 when they aired Busch Grand National races, using the pseudonym Ron Williams.
Vic Piano, along with his brother Claude, was the founder and the operator of the Mizlou Television Network, a leading Independent TV Network that was started in 1968.