Campbell quickly became an important voice in the development of Wallstrip, which was bought out by CBS in May 2007.
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All parties involved (CBS and the Wallstrip team) went into the deal with the idea of creating more short-form web video.
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Executive producers Adam Elend and Jeff Marks met fellow Executive Producer Lindsay Campbell when she auditioned for Elend and Marks' first foray into the web video world, Wallstrip.