Campbell quickly became an important voice in the development of Wallstrip, which was bought out by CBS in May 2007.
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All parties involved (CBS and the Wallstrip team) went into the deal with the idea of creating more short-form web video.
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Executive producers Adam Elend and Jeff Marks met fellow Executive Producer Lindsay Campbell when she auditioned for Elend and Marks' first foray into the web video world, Wallstrip.
Creator Howard Lindzon, a small-sized hedge fund manager, described his vision for the show in the first teaser.