The theme of the magazine − a celebration of alcohol and the seemingly bohemian lifestyles of functional alcoholics − runs counter to the message of moderation commonly found in mainstream America: regular features include "Alcocomics − Cartoons for the sober challenged," "Post Cards from Skid Row" (featuring poetry written by and/or for the inebriated), "Wino Wisdom," and "You Know You're a Drunkard When..."
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