Advertising is shared with its sister title the Northumberland Gazette.
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A broadsheet, established in 1854 as a monthly and becoming weekly in 1858, the newspaper serves Morpeth, Ponteland, Pegswood, Ellington, Lynemouth, Widdrington Station and the outlying districts.
From 5 July 1984 it became a broadsheet newspaper 'incorporated with the Morpeth Herald - meaning that the Observer was effectively an edition of the Herald, with the front page and some interior pages changed.
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