He began his career in 1923 as an apprentice at the Hotchkiss works of Morris Motors Limited.
Morris Light Reconnaissance Car (LRC) was a British light armoured car for reconnaissance use produced by Morris Motors Limited and used by the British during the Second World War.
At the end of 2004 the Morris Motors Museum opened on the site, devoted to the history of Morris Motors LImited of Oxford and its founder William Morris, Lord Nuffield, and displaying a dozen vehicles in a reconstructed section of the former factory from Cowley.
Major restructuring of BL following the Ryder Report resulted in the SD1 production line being moved to the former Morris plant in Cowley in 1981.
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Despite many other makes also tasting success at "The Mountain" such as Morris, Jaguar, BMW, Nissan and Volvo, none were eligible to compete in the Bathurst 1000 from 1999 to 2012.
His business was selling cars; he obtained the franchise for the popular Morris cars from England by going out to the ship on which Lord Nuffield was arriving in Wellington in the pilot boat.
In 1926, as motoring was becoming established in the UK, he set off to drive around England in a bull-nosed Morris, an early mass-produced motor-car.
The company was reorganized by directors sent from Morris Motors Limited factory in Cowley, and the production of Morris-Léon Bollée cars began at the end of 1925.
They were built at first in small premises in Alfred Lane, Oxford moving in 1925 to a larger site shared with Morris Motors Limited radiator factory at Bainton Road, Oxford.