The song's title is a reference to the 1998 album Music of the World Cup: Allez! Ola! Ole!, the official album for the 1998 World Cup, held in France.
Rock music | country music | World Cup | rock music | pop music | FIFA World Cup | World Trade Center | World Series | single (music) | 2004 in music | Heavy metal music | 2010 FIFA World Cup | World Bank | folk music | World Health Organization | Guinness World Records | FA Cup | 2005 in music | 2006 in music | Hip hop music | 2003 in music | 1998 in music | 2001 in music | 1978 FIFA World Cup | World Series of Poker | Allies of World War II | 1999 in music | BBC World Service | music | ATP World Tour 250 series |
The song was to be used by French broadcaster France Télévisions as The Summerhit of 2010 and also for promoting the 2010 FIFA World Cup, and the title of the song refers to the album Music of the World Cup: Allez! Ola! Ole!, released in 1998 to coincide with the '98 World Cup, held in France.
The song was performed twelfth on the night, following Israel's Izhar Cohen with "Olé, Olé" and preceding Norway's Bobbysocks with "La det swinge".