In 2007, the family of Neal Cassady republished Craddock's February 3, 1968 column eulogizing Cassady, whom he’d met at a party thrown by Ken Kesey near San Francisco.
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The bar was founded in 1948 by Henri Lenoir, and was frequented by a number of Beat Generation celebrities including Jack Kerouac, Allen Ginsberg, Lawrence Ferlinghetti, and Neal Cassady, as well as other notable cultural figures such as Dylan Thomas, Bob Dylan and Francis Ford Coppola.
The Title is taken from a quote by Jack Kerouac from his novel/biography of Neal Cassady - 'Visions of Cody', which goes as such "A face only covers a skull for awhile, so stretch that skull cover and smile".