It then became the Shakespeare Theatre, the Molly Picon Theatre, the Venice, and twice reverted to Jolson Theatre, honoring Jolson, before finally being refurbished and reopened as the New Century on April 8, 1944.
It was founded by Nora Mally (Artistic Director) and Nikki Beck (Producing Director) in 2008 while they were working at New Century Theatre, an Actors' Equity Association company in Western Massachusetts.
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In 1949 he appeared on Broadway in Kiss Me, Kate at the New Century Theatre in New York City and in 1958 he appeared in Li'l Abner at the St. James Theatre, also in New York City.