On March 9, 2010, the Yankee bowl official name was announced to be the Pinstripe Bowl with New Era Cap Company agreed to sponsor the bowl for four years while ESPN agreed to broadcast the bowl for six years.
American Broadcasting Company | Fox Broadcasting Company | Ford Motor Company | The Walt Disney Company | Victorian era | Royal Shakespeare Company | Hudson's Bay Company | East India Company | Common Era | Dutch East India Company | McKinsey & Company | H. J. Heinz Company | Company | Cap (sport) | Peninsular and Oriental Steam Navigation Company | company | cap | Bad Company | production company | Three's Company | Shell Oil Company | Goodyear Tire and Rubber Company | Glenn L. Martin Company | The Coca-Cola Company | Southern Pacific Transportation Company | Pullman Company | Marconi Company | Canon (company) | Victor Talking Machine Company | Negro Ensemble Company |
Fanzz has vendor relationships with companies like Reebok, Nike, Adidas, Spalding, Majestic, New Era, Top of the World, Zephyr, and over 60 others, selling licensed team and player gear from teams in the NBA, NFL, MLB, NCAA, and NHL sports leagues.
Layne has been supported and been an ambassador for many brands since making the move onto television including the New Era Cap Company, Lacoste, Merc Clothing and Nike, Inc..
Tokidoki has collaborated with several industries such as Levi’s, Skull Candy, New Era, Mikasa, Fujitsu, Be@rbrick, RIDE Snowboards, ASICS Onitsuka Tiger, Hello Kitty, Smashbox, Barbie LeSportsac, Ju-Ju-Be and FlowPlay.