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Winners of the first season were Petter Pilgaard and Benedicte Valen and the prize was NOK 300,000 (about US $50,000) shared between the couple.
First by Jan Otto Hauge, then editor of Journalisten, and secondly by singer-songwriter Lillebjørn Nilsen, with the latter getting a 100.000 NOK fine, as well as losing a culture award he had been awarded by the municipality of Oslo.