The pottery opened free standing stores to sell their wares in Avalon, Santa Catalina Island, Hollywood, Olvera Street in Los Angeles, and in the Arizona Biltmore Hotel, Phoenix.
Brightly illuminated in the evening, it became a mecca for tourists and Angelenos alike, often being referred to in the same category as other prominent landmarks of downtown Los Angeles, such as Angels Flight, Olvera Street, and Pershing Square.
By 1931, business was promising enough that Renton decided to open branches on the mainland: in both Hollywood and the Mexican style section of Los Angeles known as Olvera Street.
Upon his death from a heart attack on January 10, 1936, memorial services were held in the Mexican-themed Olvera Street, with candles lit in his memory.
Olvera Street or La Placita Olvera, a street in Los Angeles, California
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