The first Bunco World Championship was held in 2006, airing on the Oxygen Network and sponsored by Procter & Gamble's anti-heartburn medicine Prilosec OTC, benefiting the National Breast Cancer Foundation.
In 2009, the Fairbanks Rollergirls were approached by the makers of Prilosec OTC, to take part in a National Advertisement Campaign for the drug in a marketing campaign titled "Project Fairbanks," which offered up a brief look into the lives of a diverse group of Fairbanksans with a common problem: heartburn.
Omeprazole is marketed as Zegerid by Santarus, Prilosec OTC by Procter & Gamble and Zegerid OTC by Schering-Plough and as Segazole by Star Laboratories in Pakistan.
Omeprazole | omeprazole |
The drugs and the enzymes they probe are as follows - caffeine (probes CYP1A2, N-acetyltransferase 2, xanthine oxidase), midazolam (probes CYP3A), omeprazole (probes CYP2C19) and dextromethorphan (probes CYP2D6).
Marcia Angell, former editor-in-chief of the New England Journal of Medicine, spoke at Harvard Medical School to a German magazine on August 16, 2007, and said that AstraZeneca's scientists deceptively doctored their comparative studies such that the difference from omeprazole would look larger, providing a marketing advantage.