In 1943, he joined the staff of PM Magazine, the New York tabloid legendary among newsmen for its policy against running advertising.
Cefalo co-hosted PM Magazine, AM South Florida, and hosted the syndicated game shows Trump Card, and Sports Snapshot (according to The Encyclopedia of TV Game Shows Volume 2).
PM Magazine came to Apollo's offices to film a segment on Apollo and Spacechase, with Leeza Gibbons doing the interview.
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The Florida State University Circus has been seen on "CBS Sports Spectacular," "ABC's Wide World of Sports," "On the Road" with Charles Kuralt, NBC's "Real People," "PM Magazine," and ESPN.
After 3 years as a reporter and host of PM Magazine at KWQC-TV in Davenport, Iowa, Rhea moved to KXAN-TV in Austin, Texas, where he spent 10 years as a morning show host, weathercaster and reporter.