Eventually, Pabst Brewing Company acquired Stroh's and their other brands (including Goebel), and discontinued the Goebel brand at the end of 2005, due to diminishing sales.
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Upon the elder Rosenbusch's passing in 1935, Charles Elich, the brewmaster at the Pabst Brewing Company agreed to become both the brewmaster and superintendent at Goebel.
While the festival is usually sponsored mostly by local record labels and businesses, there have been a number of nationally known sponsors such as Pabst Blue Ribbon (produced by the Pabst Brewing Company), the High Museum of Art, Creative Loafing, Zipcar, Orange Amplification, Scoutmob and Whynatte Latte.
Ice Cube, 2Pac, Dr. Dre, Snoop Dogg, Scarface, The Notorious B.I.G., and Method Man & Redman were a few of the rappers who endorsed the brand.
The land the district now sits on was once owned by Frederick Pabst, the founder of Pabst Brewing Company.
American Broadcasting Company | Fox Broadcasting Company | Ford Motor Company | The Walt Disney Company | Royal Shakespeare Company | Hudson's Bay Company | East India Company | Dutch East India Company | McKinsey & Company | H. J. Heinz Company | Company | Peninsular and Oriental Steam Navigation Company | company | Bad Company | production company | Three's Company | Shell Oil Company | Goodyear Tire and Rubber Company | Glenn L. Martin Company | The Coca-Cola Company | Southern Pacific Transportation Company | Pullman Company | Marconi Company | Canon (company) | Victor Talking Machine Company | Negro Ensemble Company | Little, Brown and Company | Firestone Tire and Rubber Company | Dole Food Company | North West Company |
They included Drug manufacturer Eli Lilly (industrialist), Banker Walter J. Cummings, Boeing Chairman, William E. Boeing, the brewers Pabst brothers, the Chairman of the Board of Trustees of the University of Chicago Laird Bell and many others associated with several Universities across the United States.
Milwaukee-based Pabst bought most of the Stroh brands, including Lone Star, in 1999, and began brewing Lone Star at the San Antonio Pearl Brewery to great fanfare.
Among the many people who have traveled aboard the Westward are A. C. Gilbert, inventor of the Erector Set, George Eastman (of Eastman Kodak), banker Paul Mellon, George Pabst of Pabst Brewing Company, investor E.F. Hutton and his wife Marjorie Merriweather Post, Walt Disney, John Wayne, Phil Harris, Fibber McGee & Molly and Amos & Andy.