Peru's Antonio D'Onofrio, son of immigrants hailing from Caserta, Italy, spawned his own brand using the Alemagna formula, which he licensed along with the packaging style.
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The first recorded association of Panettone with Christmas can be found in the writings of 18th century illuminist Pietro Verri.
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Throughout the ages this "tall, leavened fruitcake" makes cameo appearances in the arts: It is shown in a sixteenth-century painting by Pieter Brueghel the Elder and is possibly mentioned in a contemporary recipe book written by Bartolomeo Scappi, personal chef to popes and emperors during the time of Charles V.