In January 2011 Centrebet acquired the naming rights to Penrith Stadium; under sponsorship rights it will be known as Centrebet Stadium Penrith for the next five years.
On 22 January 2011 it was announced that sport betting agency Centrebet had acquired the rights to the sponsorship name of the stadium until 2016.
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Two of Samoa's 2008 Rugby League World Cup matches were played at CUA Stadium: their Group C game against Tonga and their 9th place play-off match against France.
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On 28 January 2014 it was announce that sport betting agency Sportingbet acquired the rights to the sponsorship name of the stadium, altering the stadium's name to Sportingbet Stadium Penrith
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