Formital was carried exclusively for many years by the Pep Boys chain of auto parts stores.
In May 2008, Pep Boys CEO Jeff Rachor left the company after 13 months to pursue a luxury automotive dealership venture with Michael Dell (founder of Dell).
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The first store, originally named Pep Auto Supplies, was founded in Philadelphia, Pennsylvania in 1921 by Emanuel (Manny) Rosenfeld, Maurice L. (Moe) Strauss, W. Graham (Jack) Jackson, and Moe Radavitz.
The Beach Boys | Beastie Boys | Backstreet Boys | Pet Shop Boys | The Bowery Boys | BSC Young Boys | Boys & Girls Clubs of America | The Boys | Jersey Boys | Boys' Life | The Dead Boys | Lost Boys of Sudan | Boys' Brigade | The Lost Boys | the Beach Boys | Sport Boys | Newell's Old Boys | Geto Boys | Essex Boys | Bevin Boys | Bad Boys II | Trailer Park Boys | The Boys in the Band | Shirley Boys' High School | Pep Love | Momma's Boys | Henderson's Boys | Boys Town | Bad Boys Blue | Willie Pep |
Surround sound marketing has become a common term in marketing over the past decade, to wit, "Pep Boys CEO Mike Odell noted the company saw a rebound in its service business in the third quarter, helped by its surround sound marketing effort, lower gas prices and pent-up demand, although the company's retail business remained soft" (as reported by Forbes).