Surround sound marketing has become a common term in marketing over the past decade, to wit, "Pep Boys CEO Mike Odell noted the company saw a rebound in its service business in the third quarter, helped by its surround sound marketing effort, lower gas prices and pent-up demand, although the company's retail business remained soft" (as reported by Forbes).
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The term originates from research by Rex Briggs in 1997, when he was conducting exposed/control experiments with online advertising for Ford Fiesta in the UK.
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