Hernández is also the Seattle Mariners Ambassador for the Pepsi Refresh Project, raising money for the Washington State Coalition Against Domestic Violence.
In March 2010, Selfless Tee was awarded a $50,000 Pepsi Refresh Project.
Prior to Super Bowl XLIV, the National Football League website hosted a one-week Pepsi Refresh Project contest for ideas suggested by NFL players.
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Drew Brees was the winner of the "Super Bowl Refresh Project" with more than half a million votes.
Pepsi | Manhattan Project | Project Runway | Project Mercury | Human Genome Project | The Blair Witch Project | Project Gemini | Project Greenlight | Project Nike | Project Blue Book | Federal Art Project | Project Orion | Men's Recovery Project | Eden Project | World Justice Project | Pepsi Center | Wounded Warrior Project | The Octopus Project | The Alan Parsons Project | Project Xanadu | Gotan Project | German nuclear energy project | Tony Hawk's Project 8 | The Spamhaus Project | The Mindy Project | Project Pluto | Project management | project management | Project Grudge | Project Athena |
To build brand loyalty through support of charitable giving, Pepsi decided to forego Super Bowl ads in favor of launching the Pepsi Refresh Project that helps people improve their communities through a variety of projects submitted and chosen through web voting by the general public funded by the Pepsi.