The concept of implementation intentions was introduced in 1999 by psychologist Peter Gollwitzer.
Peter Gollwitzer is a professor of psychology in the Psychology Department at New York University.
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He has won a Max Planck Research Award (1990) and a TransCoop Award (1994), which is given by the Alexander von Humboldt Foundation.
Psychological studies of the effect of intention upon task completion by professors Peter Gollwitzer, Paschal Sheeran and Sheina Orbell indicate that there is some truth in the proverb.
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