He devised the advertising slogan "The Choice of a New Generation", and was instrumental in casting celebrities in Pepsi's high-profile advertisements, including Lionel Richie, Don Johnson, Madonna and Michael J. Fox.
Phil Collins | Phil Woods | Phil Spector | Phil Ochs | Phil Ivey | Phil Hellmuth | Phil Donahue | Phil Waugh | Phil Laak | Phil Gramm | Phil Bredesen | Phil Keaggy | Phil Lesh | Phil Gould | Phil Silvers | Phil Robertson | Phil Thornalley | Phil Taylor | Phil Steele | Phil Rizzuto | Phil Minton | Phil Lynott | Phil Lesh and Friends | Phil LaMarr | Phil Coulter | Phil Tufnell | Phil of the Future | Phil Manzanera | Phil Collinson | Phil Valentine |