A few years after the commercial appeared, a false urban legend spread that the actor who had played Little Mikey had died after eating an unexpectedly lethal combination of Pop Rocks (a type of carbonated hard candy) and a carbonated soft drink, which caused his stomach to inflate with carbon dioxide.
The citizens, who are alerted of Poultra's arrival, but unable to escape the party, help Jimmy into luring Poultra to drink a large tank of soda and eat a dummy made of what is essentially Pop Rocks, which Libby and Cindy sew together (with help from Goddard).
William A. "Bill" Mitchell (October 21, 1911 – July 26, 2004) was an American food chemist who, while working for General Foods Corporation between 1941 and 1976, was the key inventor behind Pop Rocks, Tang, quick-set Jell-O, Cool Whip, and powdered egg whites.
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