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The caffeine-free beverage was created by Postum Cereal Company founder C. W. Post in 1895 and marketed as a healthful alternative to coffee.
Shreddies were produced under the Nabisco name until the brand in Canada was purchased in 1993 by Post Cereals whose parent company in 1995 became Kraft General Foods which sold Post to Ralcorp in 2008 and is now Post Foods Canada Corp., a unit of Post Holdings, which was spun off from Ralcorp in 2012.