In the early 1890s, Post developed a popular caffeine-free coffee substitute called Postum and later made a fortune on breakfast cereals such as Grape Nuts and Post Toasties.
The caffeine-free beverage was created by Postum Cereal Company founder C. W. Post in 1895 and marketed as a healthful alternative to coffee.
Postum |
The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929.