In the song, Rabbitt compares "pure love" to such things as milk, honey and the Cap'n Crunch breakfast cereal, before pointing out that the love shared between the protagonist and his/her object of affection is "99 44/100 percent pure" (borrowing from the old Ivory soap advertising slogan).
I Love Lucy | Jennifer Love Hewitt | Love | The Love Boat | From Russia with Love (film) | Shakespeare in Love | Courtney Love | Big Love | The Love Bug | Thomas Love Peacock | Love's Labour's Lost | Love Parade | Love and Rockets | Love, American Style | Love Actually | love | From Russia with Love | Love Story | Burning Love | A Love Supreme | What's Love Got to Do with It | New York, I Love You | Mike Love | Love Hurts | Whole Lotta Love | T.Love | Pure Food and Drug Act | Punch-Drunk Love | Pep Love | Love Thy Neighbour |
Markus’s painting titled “Pure Love” has been selected as one of the World's 10 most sensual paintings by Toronto Sun newspaper.
Along with sambandha and abhidheya, prayojana is one of the three fundamental concepts in Gaudiya Vaishnava theology, where it is used to describe the ultimate goal of life - Prema, or pure love of Krishna.
Reaching Prema, or pure love of Krishna, and returning to the spiritual world in the company of Krishna and his associates, is the ultimate goal of life, which is called "prayojana".