Deep Blue’s Q Score was 9, meaning the computer was as familiar and appealing at the time as Carmen Electra, Howard Stern, and Bruce Wayne.
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For example, in 2000, IBM hired Marketing Evaluations to calculate the Q Score for Deep Blue, the supercomputer that defeated chess Grandmaster Garry Kasparov.
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TVQ and Cable Q Scores are calculated for all regularly scheduled broadcast and cable shows.
Q Score, in marketing, a way to measure the familiarity of an item
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