Other manufacturers of major brands of cereal (including General Mills, Malt-O-Meal, Nabisco, Nestlé, Post Foods, and Quaker Oats) followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.
Harvest Bars are a variety of cereal bars that were produced for the UK and Ireland by the US based Quaker Oats Company.
The industrialist retired in 1972, selling his company to Quaker Oats for $54 million.
Honey Graham Oh's (or Oh's! or Oh!s ) is a cereal brand introduced in the mid-1980s by the Quaker Oats Company.
Since the late 1980s, actor Wilford Brimley has appeared in television commercials extolling the virtues of oat consumption, typically to a young child, as to introduce the concept of oatmeal consumption as a long tradition.
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The AFC was established on September 4, 1940, by Yale Law School student R. Douglas Stuart, Jr. (heir to the Quaker Oats fortune), along with other students, including future President Gerald Ford, future Peace Corps director Sargent Shriver, and future U.S. Supreme Court justice Potter Stewart.
After merging with three other companies in 1901, the company became the Quaker Oats Company, now a subsidiary of PepsiCo.
In 1901, they renamed the company the Quaker Oats Company, to take advantage of the brand previously built up by Crowell's Quaker Mill Company.