The success Malloy experienced with Rabbitt laid the groundwork for production and songwriting work with artist like Kenny Rogers, Dolly Parton, Tanya Tucker, Badfinger and Billy Burnette in the 1980s.
It was covered by Rabbitt on their 1975 album Boys Will Be Boys, by Italo-disco outfit Cat Gang in 1983, by W.A.S.P. on the reissue of their 1989 album The Headless Children (as a bonus track), Styx on their 2005 album Big Bang Theory, and Helloween on their 1999 album Metal Jukebox.
In the song, Rabbitt compares "pure love" to such things as milk, honey and the Cap'n Crunch breakfast cereal, before pointing out that the love shared between the protagonist and his/her object of affection is "99 44/100 percent pure" (borrowing from the old Ivory soap advertising slogan).
The Dead Rabbitt's debut EP, Edge of Reality, was released on October 19, 2012 for people who purchased the album through PledgeMusic, and October 30, 2012 on iTunes.