In September 2007, Ralph Tegtmeier and Ed Purkiss coined the term "mosaic cloaking" whereby dynamic pages are constructed as tiles of content and only portions of the pages, javascript and CSS are changed, simultaneously decreasing the contrast between the cloaked page and the "friendly" page while increasing the capability for targeted delivery of content to various spiders and human visitors.
While residing in Bonn, Germany from 1979 to 1981, Tegtmeier ran an occult bookstore named Horus.
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