Two programmers from Magnetic Scrolls, Doug Rabson and Servan Keondjian later formed the company RenderMorphics which produced the highly-acclaimed 3D Graphics API Reality Lab In January 1995 another Magnetic Scrolls programmer Steve Lacey joined RenderMorphics and in February of the same year Microsoft acquired the company.
It was one of the main contenders in the realtime 3D middleware marketplace at the time, alongside Criterion Software's RenderWare and Argonaut Software's BRender.
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Qube Software has produced games, however its main focus has been the development of 3D software that would address the key problems with 3D middleware Keondjian says he identified during his years working on Reality Lab and Direct3D.
It was founded in 1998 by Servan Keondjian and Doug Rabson who created the Reality Lab renderer and who subsequently played a leading role at Microsoft turning it into Direct3D.