X-Nico

4 unusual facts about Rebranding


Adobe Connect

Following the acquisition by Adobe, Macromedia Breeze Meeting was initially rebranded to Adobe Connect, then Adobe Acrobat Connect Professional (with an SMB version named Adobe Connect), is now rebranded as Adobe Connect.

Brooks Pharmacy

All Brooks and Eckerd locations were either rebranded as Rite Aid (in some locations with a Rite Aid within a mile of the old store, usually another pharmacy company, such as CVS/pharmacy or Walgreens buys that location), sold to comply with FTC antitrust regulations, or were closed.

Rebranding

Ford Motor Company, during the mid-2000s, decided upon naming the vehicle models using the starting with the letter "F" where its Five Hundred sedan (and its Mercury Montego corporate twin) were marketed as a replacement for a vehicle platform underpinning the Taurus and Sable which has not been reengineered for decades save for cosmetic changes.

This also included its Crossover derivative, the Freestyle, to be renamed Taurus X where the company introduced an all-new Ford Explorer (previously based on the Ford Ranger truck platform) to fill the void after Freestyle/Taurus X production ceased.


1991–92 Leeds United A.F.C. season

The 1991–92 season was Leeds United A.F.C.'s 73rd season in their history, their 37th in the top tier of English football and their 2nd consecutive and final season in the Football League First Division before its rebranding as the FA Premier League.

A.S. Pescina Valle del Giovenco

Following the promotions, the club started a rebranding process that included the relocation to Avezzano to accommodate their quickly advancing position on the Italian football scene.

Ameristar Casinos

An outdoor summer concert series promoted the rebranding, and featured Lionel Richie, Smokey Robinson and Reba McEntire.

Florida Lottery

On January 12, 2013 the Florida Lottery celebrated 25 years in operation with a major rebranding campaign including a logo redesign and presence on social media, including Facebook and Twitter.

Fox Movies Premium

Some of its design is based on the movie Tron: Legacy since the countdown to rebranding and has different station idents based on type and genre of the movie.

Galaxy Digital

In January 2011, Galaxy Digital on DAB in Leicester and Nottingham was replaced by Heart Digital (a relay of Heart 106.2 from London) - this was as a result of the rebranding of Heart East Midlands as Gem 106.

Host Universal

In 2009 Host has worked on a rebranding project with Paul Myers and his team at IFAT.

Lincoln Center Education

In 2013, the former Lincoln Center Institute received a $4 million grant from the Sherman Fairchild Foundation to support a rebranding effort and new programs.

Morgans Hotel Group

The Delano Las Vegas is planned for 2014 as a rebranding of THEhotel at Mandalay Bay, in partnership with MGM Resorts International.

Mornings @ ANC

The program was first aired in 2006 as part of the rebranding of ANC and anchored by Ricky Carandang, Marieton Pacheco, TJ Manotoc and Niña Corpuz.

Ripley Entertainment

Louis Tussaud's Wax Museums: In the summer of 2004, Ripley's bought out the Palace of Wax museum in Grand Prairie, Texas, rebranding it as the United States' first Tussauds'.

The Providence Journal

The new website was part of a larger rebranding project by Nail Communications which also included a campaign entitled "We Work For The Truth".

Viacom International Media Networks The Americas

MTVNLA's Brazilian operations, prior to the rebranding as VIMN The Americas, were called Viacom Networks Brasil, since Abril, the parent company of MTV Brasil, has the exclusive rights to the MTV brand in that country, though, from October 2013, VIMN The Americas assumed over again the MTV brand in Brazil and relaunch the channel, currently a broadcast network, as a cable channel.

Vladimir Highway

After the Russian Revolution, the Bolsheviks were keen to get rid of the notorious name, rebranding the Moscow section of the road as Shosse Entuziastov ("Enthusiasts' Highway").

Wet'n'Wild Palm Springs

In the 2001-2002 winter off-season, Cedar Fair invested $2 million into refurbishing and rebranding the park into a Knott's Soak City park, joining other locations in Chula Vista and Buena Park.


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