In the 1970s Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous "whimsical" card designs with the artist's name credited on the back.
The designs created by Sandra Boynton became very well known, especially her "Hippo Birdie Two Ewes" birthday card.
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Artists like Mary Melcher, Cynthia Bainton (granddaughter of Roland Bainton), the Bjorkman Brothers, Kathy Davis, Dan Reynolds, David Walker, Susan Allen, Vicky Barone and cartoonist Cathy Guisewite also produce or have produced greeting cards through RPG.
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The Product Development Group of Andrews McMeel Publishing also contributes significantly to the RPG offering through a line of original concepts called Zero Gravity and well-known licenses like Napoleon Dynamite, Little Miss Sunshine and the Close to Home cartoon panel.
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