Despite erroneously claiming that he had an order for 2.5 million litres of the sauce (when in fact the order was for 2,500 kilograms), he was offered the £50,000 for a 40% stake in his business by Peter Jones and Richard Farleigh.
On 7 February 2007, Levi Roots appeared on Dragons' Den and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company.
He attended Narwee Boys High School, excelled at maths and competitive chess, and then won a scholarship to study economics at the University of New South Wales.
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Richard Farleigh (1960s-1980s), now residing in London, a successful private investor, former hedge fund manager, international chess player representing Bermuda and Monaco, and "Dragon" on the BBC Two reality television program Dragons' Den.