He gained widespread fame after appearing on the UK television programme Dragons' Den, where he gained £50,000 funding for his Reggae Reggae Sauce.
On 7 February 2007, Levi Roots appeared on Dragons' Den and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company.
reggae | Reggae | Tabasco sauce | Worcestershire sauce | soy sauce | Béchamel sauce | Siu haau sauce | roots reggae | Duck Sauce | Pressure (reggae musician) | Marie Rose sauce | G. Love & Special Sauce | Fry sauce | Café de Paris sauce | tomato sauce | Superman (reggae artist) | Shacha sauce | Sauce Viejo Airport | Sauce, Uruguay | sauce | Roots reggae | Reggae Reggae Sauce | Reggae Love Jams | Reggae Golden Jubilee | Pinoy reggae | Peanut sauce | peanut sauce | Mint sauce | Marinara sauce | Island Reggae Greats |