In 2008 Australian Football League agent Ricky Nixon recruited McNicholl as one of four Irish scouts to look for talented young Gaelic football players for possible recruitment to AFL teams.
Leading AFL player manager Ricky Nixon also started his playing career at Golden Square before playing VFL football with Carlton, St Kilda and Hawthorn.
The plan was criticised by many Gaelic football officials and players, including Sydney's Tadhg Kennelly.
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Nixon started a fitness club at Docklands Stadium, where he also co-owns the Locker Room Bar and Cougars Sports Bar with Michael Gudinski.
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His directorial debut came with the short film Dylan's Room, starring Joanna Scanlan and Ricky Nixon, which has screened at over thirty international film festivals, going on to win several awards.