Rumors persisted that the track's lone remaining date was also in jeopardy, as several new tracks in larger, warm-weather markets coveted the date, which was the first race following the Daytona 500, and in 2002 and 2004, Fox's first race of the season.
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The track has also been used often for television and movie filming, and the 2004 ESPN telefilm 3: The Dale Earnhardt Story was filmed at the track along with some scenes from Talladega Nights: The Ballad of Ricky Bobby.
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Some suggest that the lack of any other tourist attractions in the area (the nearest major attraction is the legendary golf venue Pinehurst Resort, where a NASCAR on Fox promotion had a sweepstakes winner winning a trip there as part of race tickets), and the relatively small size of the city hurt ticket sales.
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Hillenburg also was a technical advisor and provided equipment for the filming of the Bollywood film Ta Ra Rum Pum, which was filmed at Rockingham and also at the ARCA race at the Wisconsin State Fair Park.
Also a track announcer at several of the tracks, including Darlington, Rockingham and Richmond International Raceway, Bland's “partner” was Ray Melton.
Hartz was badly burned and injured in a crash in 1927 at the Rockingham Speedway in Salem, New Hampshire, requiring him to spend the next two years in hospitals.