In May 2011 Alliance Truck Parts announced that it had signed a 3-year contract with Michigan International Speedway to acquire the naming rights for the Nationwide Series 250 race held there each June.
Although both were rookies, the team never missed a beat and Osborne coached Edwards to a 10th-place finish in his first career Cup start at Michigan.
In the past, the company has sponsored "bull riding events" and NASCAR races at Michigan International Speedway.
He made 3 more starts later that year, including his best series finish of 8th place at the Michigan International Speedway in July.
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Rutherford won five races that season, including the Indianapolis 500, along with the Datsun Twin 200 at Ontario Motor Speedway, the Red Roof Inn 150 at Mid-Ohio Sports Car Course; the Norton 200 at Michigan International Speedway, and the Tony Bettenhausen 200 at the Wisconsin State Fair Park Speedway.
As an example, new affiliates WDJT in Milwaukee and WGNX in Atlanta — both cities that are home to NASCAR races — and WWJ in Detroit, close to Michigan International Speedway, were on the UHF band (channels 14–69), meaning that they had a significantly reduced broadcast area compared to former affiliates WITI, WAGA-TV, and WJBK, respectively.
Kanaan had a fine 2007 season, winning a series-high five events by taking first place in Japan at Honda's Twin Ring Motegi track, the Milwaukee Mile, Michigan International Speedway, Kentucky Speedway, and the Detroit Grand Prix in Belle Isle.
That incident, and a previous incident in July 1998 in a Champ Car race at Michigan which also killed three spectators, led to new rules requiring cars to have tethers attached to wheel hubs in an effort to prevent such incidents from happening again.
Quicken Loans 400 or LifeLock 400 (June, 2008-2009), at the Michigan International Speedway in Brooklyn, Michigan