Consequently, the emphasis of production shifted away from chocolate (where Cadburys, Rowntrees and Mars dominated) towards sweets.
In the 1909–10 season John Smith's gained promotion from the old York League Division Two (today's equivalent is now called Division One) into the top level of the York League system, where they would compete against the likes of York City "A", Rowntrees, Heworth and others.
The culinary quality of T. stipitata was recognized in the mid-1980s by horticulturist Peter Hardwick, who gave it the name 'Dorrigo pepper', and Jean-Paul Bruneteau, then chef at Rowntrees Restaurant, Sydney.