X-Nico

3 unusual facts about Ruben Rausing


Ruben Rausing

Ruben Rausing was married to Elisabeth (née Varenius) and had three sons, Hans, Gad and Sven.

Sigrid Rausing Trust

Her grandfather Ruben Rausing was co-founder of the Swedish packaging company Åkerlund & Rausing, which developed into the global milk and juice packaging company Tetra Pak under the direction of Sigrid Rausing’s father, Hans Rausing.

Tetra Brik

Despite the revolutionary character of the new retail system, by the end of the 1950s Ruben Rausing and the Tetra Pak management team realised that the Tetra Pak package portfolio needed to be supplemented by an additional rectangular model to continue to be competitive.



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