Soon after, Ralph J. Gleason and Jann Wenner, based in San Francisco, established Rolling Stone magazine (first issue's date: November 1967).
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Although they are categorized in the San Francisco Sound, they differed from other bands in the scene because they were not a folk rock group nor did they go psychedelic, but their sound was influenced more from the British rock and mod sound of The Kinks and The Who and the Motown sound writing of Holland-Dozier-Holland.