This can be observed with health related issues where Sandra Jovchelovitch and Marie-Claude Gervais have shown how members of the Chinese community attend to Western medical doctors and simultaneously apply traditional Chinese treatments.
Sandra Jovchelovitch was trained as a clinical social psychologist at the Catholic University of Rio Grande do Sul (PUCRS) in Brazil.
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Sandra Jovchelovitch, from Porto Alegre, Brazil, is a social psychologist, currently Professor of Social Psychology and Director of the MSc program in Social and Cultural Psychology at the Institute of Social Psychology at the London School of Economics (LSE), of which she serves as head since August 2007.
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