The 30 Rock episode "Sandwich Day" features "secret" sandwiches with dipping sauce from an unknown Italian delicatessen in Brooklyn.
He also did a voice-over in the episode "Sandwich Day", announcing that Jack Donaghy would be a new cabinet member in the Bush administration.
The Teamsters, led by Mickey J. (Brian Dennehy), bring in "secret" sandwiches from an unknown Italian delicatessen in Brooklyn.
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In the second season of the television comedy 30 Rock, in the episode "Sandwich Day", Jack Donaghy reads an excerpt of this book to GE head Don Geiss while he is in a diabetic coma, in hopes of waking him.