However, it was the 1975 Bollywood film Jai Santoshi Maa ("Hail to Santoshi Maa")—narrating the story of the goddess and her ardent devotee Satyavati—which propelled this then little-known "new" goddess to the heights of devotional fervour.
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Although Ganesha initially refuses, upon the repeated pleas of his two wives Riddhi and Siddhi, sons, sister and the divine sage Narada, Ganesha creates Santoshi Mata through two flames rising from his wives' breasts.
Mata Hari | Hari Mata Hari | Eduardo Mata | Te Mata Peak | Mata | Vanessa da Mata | Mata, Rio Grande do Sul | Mata o le Afi | Mata Amritanandamayi | Jai Santoshi Maa | Víctor Sánchez Mata | Vanessa da mata | Uchi mata | Shri Mata Vaishno Devi University | Rajkumar Santoshi | Nazaré da Mata | Mata-Utu | Mata Jito | Mata Hari (song) | Mata (film) | Mata'afa Iosefo | Mario Suárez Mata | Laulu Fetauimalemau Mata'afa | La Mata de Morella | Filomeno Mata | Fiame Naomi Mata'afa | Fiame Mata'afa Faumuina Mulinu’u II | Félix Martínez Mata | Fausto Mata | Brian Jacks Uchi Mata |
Other temples inside the premises are 12 Jyotirlingas, Batta Mangala Devi, Sarala Devi Temple, Jagannath Temple, Lakshmi, and Santoshi Mata Temple.