As the year progressed, the team gained sponsors, including Burger King.
Sauber C29 | Peter Sauber | Sauber SHS C6 | Leck mir den Arsch fein recht schön sauber | BMW-Sauber's |
Unlike previous cars such as the Sauber C29 and to a lesser extent, the C30, the C31 has much more visual sponsorship applied to the car such as Telmex, Telcel, Claro, Chelsea FC, Tequila Cuervo, Visit México, Oerlikon, Nec and Certina.