X-Nico

4 unusual facts about Scenario planning


Scenario planning

Paul J. H. Schoemaker offers a strong managerial case for the use of scenario planning in business and had wide impact.

The use of scenarios was audited by Arie de Geus's team in the early 1980s and they found that the decision making processes following the scenarios were the primary cause of the lack of strategic implementation, rather than the scenarios themselves.

During the past 5 years, computer supported Morphological Analysis has been employed as aid in scenario development by the Swedish Defence Research Agency in Stockholm.

Scenario planning is as much art as science, and prone to a variety of traps (both in process and content) as enumerated by Paul J. H. Schoemaker.



see also