Sega's 16-bit console, the Sega Genesis (known as Mega Drive in most areas outside of North America) was released in Japan on October 29, 1988, though the launch was overshadowed by Nintendo's release of Super Mario Bros. 3 a week earlier.
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Positive coverage from magazines Famitsu and Beep! helped to establish a following, but Sega only managed to ship 400,000 units in the first year.
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